When you think of Milwaukee, Wisconsin, you may think of beer, cheese, or maybe some big sports fans. However, if you find yourself on Broadway in Milwaukee, you’ll come across a men’s store obsessed with delivering quality goods to their consumers called Milworks. Having a background in denim, they are focused on delivering the finest denim made in the United States or Japan along with many other high-quality pieces of clothing and accessories for men. You can find this in an amazing environment that is always welcoming and has superior service and great “vibes.” We had the chance to speak with co-founder and CEO of Milworks, Jason Meyer on life at the store and in the Milwaukee area.
When you think of Milwaukee, Wisconsin, you may think of beer, cheese, or maybe some big sports fans. However, if you find yourself on Broadway in Milwaukee, you’ll come across a men’s store obsessed with delivering quality goods to their consumers called Milworks. Having a background in denim, they are focused on delivering the finest denim made in the United States or Japan along with many other high-quality pieces of clothing and accessories for men. You can find this in an amazing environment that is always welcoming and has superior service and great “vibes.” We had the chance to speak with co-founder and CEO of Milworks, Jason Meyer on life at the store and in the Milwaukee area.
When designing your stores, what type of customer did you envision shopping there and has that evolved in any way?
When designing our shops, we really wanted this Great Lakes/Midwest vibe to them. We wanted our guests to immediately feel comfortable when walking in the spaces. Most fixtures are found and repurposed for retail, we have vintage rugs on the floors, antique photos layered on the walls. We play carefully curated music in the shops and burn Incensio incense which gives it the scent of a fireplace burning.
I’ve seen a lot of Instagram posts with denim and a lot of reviews talking about the quality of the denim you carry. In your eyes, what makes a great pair of jeans?
Denim is our background, we’ve been in denim in some capacity for over 20 years now so we’re a little picky about denim and who we carry. First and foremost we like to work with good people. Secondly, we’re fans of American and Japanese denim either Made in the USA or Japan. In our opinion, that’s the best you can get.