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When you’re on Broadway in Milwaukee, Wisconsin you will come across a store called Milworks that features some of the best denim on the market all in a store designed to feel “warm and cozy.” While there, you can pick up some great clothing pieces and accessories and also explore a city that many say is going through a culture renaissance Check out our interview with co-founder, CEO, and awesome guy Jason Meyer

Here at Fulton & Roark we not only admire guys who have upped their grooming game but also those who work to create a sense of style that is unique to them. This is why we created the series “We Like Your Look,” which celebrates the guys who express themselves with fashion, grooming, and an overall great sense of style. This time around, we wanted to feature Joseph Knowles, who is known for a fun and adventurous yet also sustainable style to hear about what goes into his look and who inspires his style.

Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.

When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart.